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Everything Broll does, from raw footage to finished video.

Broll is an agentic AI video editor — one system that searches your footage, writes the edit, cuts the timeline, captions, grades and lip syncs it, then hands you a publish-ready video or an XML timeline for the editor you already use.

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200M+

monthly views powered by teams using Broll

15M+

follower production house among Broll's users

8h12m

typical edit time, before human review

Under the hood

From raw footage to a finished cut.

One pipeline, four stages — the same pass that turns hours of footage into a video you can publish.

Pipeline4 stages · 1 pass
  1. Stage 01

    Ingest & index

    Raw footage is uploaded and every frame is indexed as it comes in — no manual logging, no folder structure required.

  2. Stage 02

    Understand

    Broll builds a semantic map of the footage — what's in each shot, how moments relate — so it can be searched and reasoned about like text.

  3. Stage 03

    Generate the edit

    From your prompt, the agent selects moments, removes silences, and assembles a timeline the way a human editor would.

  4. Stage 04

    Refine & deliver

    Captions, color grading and lip sync are applied in the same pass, then the cut ships as a video or an XML timeline.

Every capability

One agent, the whole edit.

Six capabilities, all part of the same pass — nothing bolted on separately.

01

Semantic footage search

Every frame is indexed the moment it's uploaded. Search hours of raw footage the way you'd search text — describe the shot, and the clip surfaces. No logging, no bins, no pre-sorting.

02

Prompt-based editing

Describe the edit in a sentence and Broll drafts the cut: silences removed, the hook punched in early, pacing restructured around the story — before anyone opens a timeline.

03

Auto captions

Every cut ships with accurate, styled captions already timed to the edit. No separate captioning pass, and no re-syncing after a re-cut — captions move when the edit moves.

04

AI color grading

One consistent, cinematic grade applied across every camera, take and lighting condition in the footage — matched to your brand look, not a generic preset.

05

AI lip sync

Dub into new languages with lips that actually match the audio, so a single shoot reaches every audience without a reshoot or a visibly dubbed mouth.

06

Export to any platform

Nothing is locked in. Every edit exports as a standard timeline XML that opens in Premiere Pro, DaVinci Resolve or Final Cut Pro — pick up exactly where the agent left off.

Who it's for

Built for teams shipping video every week.

Production houses

Move from raw footage to a client-ready cut without a full manual assembly pass on every project — even running several in parallel.

Creator teams

Turn hours of raw recording into publish-ready videos on a daily schedule, without hiring an editor for every format.

Agencies

Deliver client videos faster without lowering the bar — captions, grading and lip sync happen in the same pass as the cut.

Built for production teams

Broll is built around the volume professional teams actually work with — multiple cameras, long shoots, several projects running at once. See how it fits a production pipeline on the AI video editor for production houses page.

Never locked in

Every Broll edit exports as a standard timeline XML, so your finishing editors keep working in Premiere Pro, DaVinci Resolve or Final Cut Pro — exactly where the agent left off. Read more about Broll or how Broll's AI video editor works.

FAQ

Broll, in full.

Something we didn't cover? Write to hello@trybroll.com.

01

Is Broll AI video editing software?

Yes — Broll is AI video editing software, and specifically an agentic AI video editor: it doesn't just apply automation to footage you've already selected, it makes the editorial decisions itself, from raw footage to a finished, publish-ready video.

02

What is an agentic AI video editor?

An agentic AI video editor doesn't just apply automation to footage you've already selected — it makes the editorial decisions itself. Broll watches your raw footage, understands what's in it, finds the moments that matter, and builds the story, rather than handing you a set of tools to apply by hand.

03

How does AI video editing work with Broll?

You upload raw footage and describe the video you want. Broll indexes every frame, finds the relevant moments, builds the story, edits the timeline, writes captions, grades color and lip syncs across languages — then exports a publish-ready video or a timeline XML.

04

Can AI really edit raw, unorganized footage?

Yes. Broll is built to start from raw footage — multiple cameras, mismatched audio, hours of unlabeled clips — with no manual logging or pre-selecting required. That's the difference between an agentic editor and a tool that automates one step of a workflow you've already set up.

05

How is this different from automated video editing tools like auto-captioners or template editors?

Most automated video editing tools apply one step — captions, a filter, a template — to clips you've already chosen. Broll's agent does the upstream work too: it finds the moments and builds the story, then handles captions, color and lip sync as part of the same pass.

06

Does Broll's AI video editor export to Premiere Pro, DaVinci Resolve or Final Cut?

Yes. Every edit can be exported as a standard timeline XML, so editors can open it in Premiere Pro, DaVinci Resolve or Final Cut Pro and keep working exactly where the agent left off.